With an extensive 16+ years of tenure in the startup and tech industry, I am deeply committed to crafting and
spearheading innovative solutions that balance visual allure and functional efficacy.
I provide mentorship and guidance to a proficient team of designers and researchers, instituting a tailored design
framework and a mobile-first design ethos to ensure uniform and user-centric experiences. Effectively, I have
orchestrated a shift within the design and UX research teams, redirecting their focus from UI design to product design
by reforming resource allocation and thought processes. My overarching objective is to instill a customer-centric
mindset in the board members and exert significant influence on enterprise-wide strategies. Backed by a robust startup
background, I possess expertise in design, research, and CX.
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